01 Who We Are

LiftWorks USA is a used and refurbished forklift dealership based in Colton, California, operating nationwide and internationally. We are the data controller for the personal information collected through this website and our sales process.

This policy applies to information collected through liftworksusa.com and through any direct communications — phone, email, or web form — with our team.

02 Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our website.

Information you provide:

• Name, company name, phone number, and email address when you fill out a contact or quote form.
• Shipping and billing addresses when completing a purchase.
• Purchase history and communications related to equipment transactions.
• Any information you voluntarily share via phone, email, or chat.

Information collected automatically:

• Browser type, operating system, and device type.
• IP address and approximate geographic location.
• Pages visited, time spent on pages, and referring URLs.
• Cookie and tracking data (see Section 6 below).

03 How We Use Your Information

We use the information we collect to operate our business, communicate with customers, and improve our services. Specifically:

• To respond to inquiries, provide quotes, and process equipment sales.
• To communicate order status, shipping information, and transaction details.
• To follow up on leads and maintain our customer relationship management system.
• To send marketing communications, including SMS and email outreach, where you have provided consent or have an existing business relationship with us.
• To analyze website usage and improve site performance and content.
• To comply with legal obligations and protect our legal rights.

04 How We Share Your Information

LiftWorks USA does not sell your personal information to third parties. We may share your information with:

• Service providers: Third-party vendors who assist us in operating our website, CRM, payment processing, and freight coordination. These parties are bound by confidentiality obligations and may only use your data to perform services on our behalf.
• Freight carriers: Shipping and delivery partners who require your address and contact information to coordinate equipment delivery.
• Payment processors: Financial institutions and processors for the purpose of completing transactions.
• Legal authorities: When required by law, court order, or to protect the safety and rights of LiftWorks USA or others.

05 Marketing Communications

If you have contacted us, requested a quote, or made a purchase, we may reach out via email or SMS with relevant offers, inventory updates, or follow-up communications. You may opt out at any time by:

• Replying STOP to any text message we send.
• Clicking the unsubscribe link in any marketing email.
• Contacting us directly at info@liftworksusa.com to request removal from our contact lists.

Opting out of marketing communications will not affect transactional messages related to an active purchase or order.

06 Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and understand how visitors interact with our content. These may include:

• Essential cookies: Required for the website to function properly.
• Analytics cookies: Help us understand traffic patterns and user behavior (e.g., Google Analytics).
• Marketing cookies: Used by advertising platforms to deliver relevant ads and measure campaign performance.

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

07 Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining records of transactions, complying with legal obligations, and resolving disputes. Customer purchase records are generally retained for a minimum of seven years in accordance with standard business and tax record-keeping requirements.

08 California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we have collected about you and how it is used.
• The right to request deletion of your personal information, subject to certain exceptions.
• The right to opt out of the sale of your personal information. (We do not sell personal information.)
• The right not to be discriminated against for exercising your privacy rights.

To exercise any of these rights, contact us at info@liftworksusa.com or call 805-601-7081. We will respond to verifiable requests within 45 days.

09 Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We do not store credit card numbers or sensitive financial data on our own systems. Payment processing is handled by PCI-compliant third-party processors.

10 Third-Party Links

Our website may contain links to third-party websites, including equipment listing platforms, financing partners, and freight providers. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11 Children's Privacy

Our website and services are intended for business and commercial use. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

12 Changes to This Policy

LiftWorks USA may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.